The first time I heard Jesse Reed (Mr. Reed), 25, at the Bedford L stop in Williamsburg, Brooklyn, I was enamored with his voice but also plagued with questions. It was 85 degrees, worse underground, and there was a musician down there with a proper vest, pinstripe pants and a fedora, singing with a confidence that blew the doors off of his childhood church in North Carolina long before he arrived at this station.

With NBC’s hit show “The Voice” still fresh in my head, I was trying to decide which coach would suit Mr. Reed best. Cee Lo Green would go crazy with this guy’s infectious energy and endless talent.  He plays the drums, harmonica, and guitar and tap dances like he’s floating on air. What about Adam Levine? Adam’s coaching helped  Javier Colon win the whole thing.  Surely Mr. Reed knows shows like this exist — or does he?

A few days later, I was back at the Bedford stop and so too was Mr. Reed and his SoundHouse bandmate, Tom Larsen, 24, a blues influenced guitar player with vocal chops of his own.

I heard two songs before finding my seat on the Manhattan-bound L train and realized it had happened again. The music made me forget about the trapped heat on the platform.

I also got my first glimpse into the subway strategy. After their first song, a lady from SoHo House asked if she could contact them about performing at their private members’ club and hotel in Manhattan’s Meatpacking District. “It’s not the most lucrative spot,” Mr. Reed says.  ”it just has the best connections.”

I appreciate the diet coke commercial for many of the same reasons I stopped this morning to watch “The Subaru Outback Honeymoon” commercial with a track by M. Ward called, “Here Comes The Sun Again.”

It’s great, right? It has everything: a story arch, likable characters and of course, a great track. It’s not a song I want to own, per se, but a song that absolutely makes this commercial one of the good ones.